The Israeli Opera
Over several seasons, I led the creative work for The Israeli Opera, working directly with the client to define a new campaign direction for each season. Every opera called for its own concept and imagery, while the complete season needed to feel connected as one creative world.
The work spanned concept development, seasonal art direction, photography and detailed post-production, taking each production from its initial creative idea to the final campaign imagery.
Seasonal Creative Direction
Each season began with a new repertoire and the challenge of creating a distinct concept for every opera while building a strong visual connection between them. I shaped the creative direction for the season as a whole,
then developed each production individually around its story, mood and character.
The concepts were taken from initial idea into dedicated photo shoots, where I directed the imagery needed for each campaign. From there, photography, retouching and compositing came together in detailed post-production to create the final artwork, giving every production its own presence while keeping the season visually connected.
Opera for Children
The children’s program needed a distinct identity of its own while still remaining part of The Israeli Opera.
Using existing photography, I created a brighter, more playful graphic language with a different layout system,
a new color palette and a colorful adaptation of the Opera logo.
The result clearly separated the children’s productions from the main season while maintaining a recognizable connection to the parent brand.
