OCEAN Media
Ocean is a digital media company that had an established business and name, but no defined visual identity. The project was an opportunity to build that foundation from the ground up, creating a distinctive brand and a flexible visual system the company could grow with.
Working directly with the client, I shaped the brand from concept through execution, then carried the new identity into its first digital presence and initial brand applications.
Building the Brand
The identity was designed as a flexible system rather than a standalone logo. The custom wordmark became the anchor, supported by typography, iconography, geometric elements, patterns, layout principles and templates that established a recognizable character across different formats.
Created hands-on from concept through final execution, the system became the foundation for Ocean’s evolving brand presence. Key elements of the original identity, including the logo and graphic pattern, remain in use by the company today.
