IDdesign
IDdesign is an international furniture and home interiors brand.Over several years, I led the creative work for the brand in Israel, developing its local design language across campaigns, digital and in-store communication.
Working directly with the client, my role covered the full creative process, from campaign concepts and art direction to photography, production and the brand’s ongoing marketing presence.
Creative Direction
The international brand provided the foundation, while its creative expression in Israel was developed locally.
I shaped a distinct design language that could respond to ongoing campaigns, seasonal collections and commercial needs while maintaining a consistent IDdesign character.
The work spanned campaigns, print, outdoor, social, digital, newsletters, landing pages, website assets, POS and in-store communication, creating a recognizable presence throughout the brand’s ongoing activity in Israel.
Photography Direction
Photography was central to the brand’s local presence. I led the creative direction for each shoot, defining the concept, what we would photograph and how the products, spaces and compositions would be presented for each campaign.
The resulting imagery became an integral part of IDdesign’s communication, extending into advertising, digital content and the in-store experience.
