Gan Shmuel Group

Gan Shmuel is an international food ingredients group working with leading food and beverage companies worldwide. The project focused on redesigning its corporate website, creating a contemporary digital experience for a company with a broad portfolio, global activity and diverse areas of expertise.

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I owned the UI design across the website, developing its digital language from the existing logo and brand colors and applying it across a wide range of pages. Working closely with an external UX specialist, I helped review and refine solutions where structure and visual design needed to work better together. I then worked directly with the external development team through implementation and final delivery.