GA-DE Cosmetics

GA-DE is an Israeli cosmetics brand I worked with for several years, leading its creative work and art direction at the agency. Working directly with the company’s CEO,

I developed concepts for ongoing campaigns and led their execution from initial idea through photography and final artwork.

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Product composition was a key part of the creative process. For each campaign,

I planned how the products would be photographed and arranged, directed the shoots, and built the final visuals in Photoshop from individually photographed elements.

This combination of creative direction and hands-on craft shaped the brand’s advertising throughout my time on the account.